While marketing is essential if you want to grow your business from small-to-medium and from medium-to-large, you don't want to engage in an exercise in futility – you want to get value for your investment. Budgetary allocations for marketing in most organisations and businesses have generally increased in the last five years, according to a 2018-2019 survey by Gartner. This is an indication that marketing is an integral part of business growth and current business dynamics makes it even more significant. Social media, content, email, affiliates, product placement, internet ads, SEO (search engine optimisation) and media advertising are modern methods of marketing – also known as digital marketing. As trendy as they may sound; these strategies might not work without the right personnel on your side. Someone has to do the hard work. How do you get this marketing genius?