While marketing is essential if you want to grow your business from small-to-medium and from medium-to-large, you don't want to engage in an exercise in futility – you want to get value for your investment. Budgetary allocations for marketing in most organisations and businesses have generally increased in the last five years, according to a 2018-2019 survey by Gartner. This is an indication that marketing is an integral part of business growth and current business dynamics makes it even more significant. Social media, content, email, affiliates, product placement, internet ads, SEO (search engine optimisation) and media advertising are modern methods of marketing – also known as digital marketing. As trendy as they may sound; these strategies might not work without the right personnel on your side. Someone has to do the hard work. How do you get this marketing genius?
Optimising your website to be found first on Google doesn't have to be expensive, but it does need to be effective. With 82% of internet users in the UK utilising Google to discover products and services online, you cannot afford not to be found. In order to help you to increase your chances of being discoverable, we've come up with a list of some of the best SEO practices you can start implementing today.